Science, Not Bro-Science
Forget the fads. We use biomechanics and proven science to maximise growth. No guesswork, just results.
Lifestyle Physique Coaching
Build your best physique with a coach who meets you where you are.
Personalised training, comprehensive nutrition guidance, and accountability systems that help keep you on track. In-gym or remote, we map the lifestyle-friendly path to your strongest self.
Watch Coach James walk through the Movement Blueprint you'll receive on day one.
Weekly Check-in
Sunday 8:00 PM AEST
The Coach
I didn't just study this. I lived it.
From hovering around 140kg to building my strongest self, I know exactly what it takes to change your life. No fads, just a blueprint that works.
The Filter
We're not for everyone. And that's okay.
I work best with people who are ready to stop making excuses and start making progress. Let's see if we're a fit.
Who We Work Best With
- You want a clear, science-backed roadmap, not another generic PDF.
- You're ready to track data and follow a structured plan.
- You value long-term progress over quick fixes.
- You want to build a physique that commands respect.
- You're willing to invest in yourself and do the work.
Who We Are Not For
- You're chasing a magic pill or a 2-week fix.
- You're not willing to be honest about your nutrition.
- You think you already know everything.
- You make excuses when things get hard.
- You want a cheerleader, not a coach.
Client Wins
Results Speak Louder.
No paid actors. Just real people who did the work and got the reward.
“Choosing James as my coach was the best move I could have made. He breaks everything down so simply, and nothing ever feels complicated. The results have been incredible and came so much quicker than I thought possible. The food is genuinely tasty and satisfying, which made the whole process a breeze. If you want something easy and effective, James is your guy!”
9.4kg down in 3 months & a leaner, more defined physique.
“Working with James has been very awesome! Very supportive and easy to follow plans. Able to ask questions whenever and regardless if they are simple or complex James is able to answer them with the right answers! Highly recommend.”
Down 11.4kg in 7 weeks.
More Than Just a Program
Coaching that wraps around your entire lifestyle
We go far beyond templated PDFs. Training, nutrition, stress, and recovery are constantly audited so you can keep progressing without burning out.
Precision Nutrition
No cookie-cutter plans. We match macros and meals to your actual life. Office job? Nightshift? We make it work.
Unmatched Support
You're never left on read. Fast replies, real strategy, and form checks. We fix problems before they stop your progress.
Lifestyle Integration
Your life doesn't stop for the gym. We adapt your plan around travel, work, and family so you never have to 'restart'.
Technique Mastery
Stop wasting reps. We analyse your form to ensure you're driving muscle growth and staying injury-free.
Community & Culture
Join a community of like-minded athletes. Share wins, get motivated, and never feel like you're doing this alone.
Progress Tracker
Visualise momentum and celebrate every milestone
Clients can log sessions, metrics, photos, and reflections inside the Physique Lab dashboard. You see trends, get timely adjustments, and stay motivated.
Snapshot
Week 1
82 kg
Energy: 5/10
Compliance: 72%
Week 4
74 kg
Energy: 7/10
Compliance: 88%
Week 8
67 kg
Energy: 8/10
Compliance: 93%
Week 12
60 kg
Energy: 9/10
Compliance: 97%
Current Focus
Reverse diet phase begins week 13. Expect calories +150, training volume shift to strength emphasis.
Support
You’re never alone in your journey
Every coaching package includes direct access to me—no bots, no scripts, just real support when you need it most.
Direct Chat Access
Message me directly through the app. Quick questions, form checks, motivation—I’m here for it all.
Weekly Check-ins
Structured progress reviews where we adjust your plan based on what’s working and what isn’t.
Real-Time Adjustments
Your programme evolves as you do. Plateaus, schedule changes, life events—we adapt together.
Unlimited voice & chat access included with every plan
What to expect
Here’s how the first week unfolds
Clarity beats guesswork. From the first call to your week-one check-in, you always know what’s next.
Day 0
Onboarding Call
We jump on a 30-minute call to understand your goals, training history, schedule, and any non-negotiables so the plan fits real life.
Day 1
Lifestyle & Metrics Deep Dive
You complete a guided intake covering sleep, stress, nutrition habits, and current training data. I review every detail and flag any immediate tweaks.
Day 2-3
Training Blueprint Delivery
Receive your custom training program with video demos, progressions, and coaching cues tailored to your equipment, time, and skill level.
Day 3
Nutrition & Onboarding Guide
Get your calorie targets, macro breakdown, meal plan, and recipes so fueling becomes effortless.
Day 3-4
App Setup & Habit Systems
We set up check-ins, form feedback, and habit tracking inside the coaching app so you can message me directly and log wins from day one.
Day 7
First Weekly Check-in
We review session quality, adherence, and readiness markers, then make adjustments so week two feels even smoother.
Coaching Plans
Structured pathways for every physique goal
Choose in-gym, hybrid, or fully remote coaching with accountability systems that fit your schedule.
Billing preference
Limited spots
The Blueprint
The perfect entry point. Master the fundamentals of training and nutrition without the fluff. Build a base that lasts.
$25
Weekly price, 12-week commitment
- Custom workout plan
- Macro guidelines (not full nutrition plan)
- Weekly progress check-ins
- Habit tracking system
- Workout & meal tracking app access
- Standard chat & email support
- Progress photo analysis
Fill your sleeve
The Mass Protocol
Pack on size without the guessing game. We use science-backed hypertrophy principles to ensure every rep contributes to measurable growth.
$62
Weekly price, 16-week commitment
- Personalised muscle building workout plan
- Custom bulking nutrition plan
- Initial body composition analysis (DEXA)
- Supplement recommendations
- Weekly progress check-ins
- Habit tracking system
- Workout & meal tracking app access
- Priority chat & email support
- Strength progression tracking
Feel Confident Shirtless
The Shred
Reveal the muscle you've built. Strip body fat and finally feel confident taking your shirt off, all while keeping your strength.
$62
Weekly price, 16-week commitment
- Personalised workout plan (strength + cardio)
- Custom fat loss nutrition plan
- Initial body composition analysis (DEXA)
- Supplement recommendations
- Weekly progress check-ins
- Habit tracking system
- Workout & meal tracking app access
- Priority chat & email support
- Progress photo analysis
Save 15% with 12-month commitments
Custom corporate or team programmes available. Contact us for details.
Resources
Latest training, nutrition, and mindset insights
Stay on track with science-backed articles, weekly video tutorials, and downloadable plans.
Mindset
I Can't Change Zero: The Effort Contract
4 min read
Read article →
Nutrition
Creatine: The Cognitive Super-Supplement?
5 min read
Read article →
Nutrition
Why the Scale Lies: Water, Carbs, and Daily Fluctuations
6 min read
Read article →
Mindset
The Mirror vs. The Promise: Why Accountability is Everything
4 min read
Read article →
Questions
Common Questions & Objections
Skeptical? Good. Here is the straight talk on how this works.
Do I need prior training experience?
No. We build you up from zero. Whether you've never touched a barbell or you're an advanced lifter, the plan is built for YOU.
How do online sessions work?
It's not a Zoom call while you squat. You get a full app-based program. You film your lifts, I critique them. It's like having a coach in your pocket, 24/7.
What if I don't get results?
If you follow the plan, track your data, and communicate, you WILL get results. If you do the work and nothing happens (which has never happened), we fix it. Period.
Ready to chart the path to your strongest, most confident self?
Share your goals, schedule, and experience level. We'll map a plan that respects your lifestyle and delivers measurable progress.